There is no harm without comparison. We talked about the manufacturing quality definition of AAK from 3 aspects in last article. The manufacturing quality of AAK hydraulic manifold is very close to those of foreign big brands, and perhaps some functional innovation is a little slower. At this time, I was thinking that AAK hydraulic manifold quality benchmarking is the international first line brands. Can the price also benchmark?
The hydraulic manifolds of the international first line are basically from large enterprises, with brands, market influence, reputation and popularity. AAK hydraulic manifolds belong to small and medium-sized enterprises. How should we position our price? With the integration of manufacturing, performance and function difference, it is natural that different hydraulic manifold manufacturers have different quality.
If the hydraulic manifold is of good quality, performance and function. If the quality is comparable to the top brands, then the price is also synchronized? Definitely not, because we are not a brand. No brand, no visibility. I always believe that no matter what products, there is no reputation, no loyalty, only trust, only popularity. For example, AAK hydraulic manifold has a high reputation in the Google system, so there are more inquirers. AAK hydraulic manifolds, such a small and medium-sized enterprise, does not talk about brand, only about popularity. AAK hydraulic manifolds define prices from 3 dimensions:
1. Hydraulic manifold is positioned at 70% of the global first-line brand price.
On this premise, the quality of hydraulic manifold has been compared to the world's leading brands. Set the price according to the range of about 70% of the price of these big brands, and insist on bringing benefits to customers: AAK quality benchmarking global first-line brands, but the price is more than 30% affordable.
2. Conventional hydraulic manifold is similar to standard parts. Its price is 20% more expensive than that of domestic peers, but its service life is twice that of peers.
In terms of hydraulic manifold raw materials and semi-finished products, AAK does not use materials or components commonly used by peers, but increases the procurement cost by more than 10%. With the production process of customized parts, the service life of AAK hydraulic manifold is at least twice long that of peers. In my opinion, the purchase cost is increased by 10%, the sales price can be increased by 20%, but the service life is twice that of the peers.
3. For hydraulic manifolds with manufacturing quality, performance and function are only at the top level of in China, AAK distinguishes peers with functional innovation.
The price of this kind of hydraulic manifolds is difficult to determine. If it is set low, the quality will deteriorate year by year in the price war; If it's set high, nobody wants it. The characteristics are not obvious, and the purchase reason is not attractive. The quality is medium to high, and the technical performance indicators are not superior. AAK's strategy is to use our brains to make some peripheral innovations, and show its advantages in the differentiation of hydraulic manifold functions, becomes the top 1% of domestic subdivided industries.
In any case, AAK first adheres to the quality three-dimensional of hydraulic manifolds (hydraulic manifold manufacturing quality, hydraulic manifold parameter performance, and hydraulic manifold function innovation). Then consider the three tiered price of hydraulic manifolds (AAK hydraulic manifold is benchmarking the world's leading brands, the performance life of AAK hydraulic manifold is twice that of its peers, and the top 1% of AAK hydraulic integration's domestic industry segments)
AAK hydraulic manifolds, 3 dimensions of quality, and 3 steps of price.
AAK HYDRAULIC VALVES (466) 2023-01-09