Some customer left a message to AAK: is AAK a hydraulic valve brand? I answered: AAK Hydraulic Valve has no plan to spend time on becoming a brand, but insist on working hard on building trust.
The hydraulic components of small and medium-sized enterprises, whether they are hydraulic valves, coils, hydraulic valve blocks or hydraulic manifolds, are not brands in essence, but network trust. Hydraulic valve counterparts, don't be confused by the word "brand". Although many bosses really want to make a brand, they first encounter the hurdle of "trust". If they can't pass this hurdle, how can they get a brand? I always suggest that hydraulic valves should be made stronger rather than bigger.
The guiding principle of brand building is to build trust, and only trust on the network. Don't think about the trust on the ground channel at all. Only the network can cover the whole world with the lowest cost. In a sense, as long as we insist on high-quality hydraulic valve content output every day, we can achieve global network trust.
However, it is difficult to insist on writing the contents of hydraulic valves every day. What is more difficult is to write the contents of hydraulic valves that are "related to users" and "beneficial to users". There are too few people who are good at writing long and short essays. It's not that anyone who can write an article can write an essay. An article and an essay are two different things. Don't talk about essay. Even the title of an essay will embarrass 99% of the people.
I saw the short video of the hydraulic valves made by my counterparts. I could only sigh. If you don't want the quality of the content, it's very simple to shoot the hydraulic valve video. You can pick up your mobile phone and say a few words of correct nonsense. Shout a few words “come and buy it”. Who can't, but is it useful? Anything done for the sake of doing is meaningless.
It's difficult to be a brand of hydraulic valves. It's really difficult for small and medium-sized enterprises to be a brand. The first thing they encounter is the talent barrier. This barrier is not easy because you need to recruit 5 talents, not a worker. After passing the talent barrier, we also need to pass the hydraulic valve marketing barrier. The content should be planned. We should not write what we think and shoot what we think. The content is not systematic and cannot be played.
For hydraulic valves, it is relatively simple to build network trust than to build brands. 5 knowledgeable personnel are in place, the content is well planned, and the promotion is carried out on a daily basis. Benchmarking the quality of international first-class brands, such as SUN, HAWE and HydraForce, to make the hydraulic valve manufacturing quality products. The devil of the product is always in the details. The details are all matters that require attention.
There is an old saying in China that we should learn from time to time. Learn is practice. Deliberate practice is output. Only learning without output means understanding or knowing, but it is useless to understand and know. Only when you can do it can you really get it. In AAK Hydraulic Valve, whether you are the technician in the workshop, the QC of the production line, the gatekeeper of the procurement, the technical team or the sales team, we all insists on deliberate practice. We know what today, we know why, and we will know how tomorrow. All of them lay the foundation for trust.
AAK Hydraulic Valve, only focus on quality and trust.
AAK HYDRAULIC VALVES (339) 2022-09-04
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