Tim, from the United States, is a hydraulic valve customer that AAK has cooperated with for 5 years. They mainly sell logistics transmission equipment. On Monday, his sales manager sent me an email. It was the first time I received an email from their sales department. Subject of the email: how to do the promotion content?
He said that he was surprised to see that AAK has posted the content of hydraulic valves every day. They have more than 100 hydraulic valve suppliers, and none of them can update the promotion content every day. This requires not only time, patience, but also professionalism. I told him that AAK hydraulic valves do it from 3 points:
First, try to update every day
This is a kind of determination and professionalism. Some people say that I can write my article today and shoot the video tomorrow if I want, OK? If it's personal preference, of course. But if it's a job, or even a career, it's best not to do so randomly. Look at those big online bloggers. None of them dare to stop. Because once it stops, the users may leave. Posting content and ensuring the frequency of updates also provide a kind of certainty. Using daily updates to exchange the cognition and habits of hydraulic valve users and convey a kind of value.
Second, ensure high quality
Because in the era of Internet, there is too much information and too miscellaneous content to see, and users will forget your content 7 days later. But this should not be an excuse to make bad content. On the contrary, only high-quality content can gain the trust of hydraulic valve users. Users will be impressed. It turns out that this hydraulic valve manufacturer is like this, so I'll continue to have a look. In this way, he is willing to give you time extravagantly. Therefore, in order to improve the content of hydraulic valves, we must constantly improve ourselves. The content, to some extent, is to attack mosquitoes with cannon. Only in this way can high-quality hydraulic valve content be guaranteed.
Third, the spirit of long-termism
This point is easy to understand. Be a friend of time. Sometimes it is not time that abandons us, but we abandon time. Anyone who has done content knows that this is a craft that needs to be practiced slowly. It also needs mental strength, which needs to be grinded slowly. No matter how the platform changes, it doesn't matter. Because all changes ultimately encourage those who are willing to do content for a long time. If there is a long-term spirit, all changes will be good.
AAK hydraulic valves content, in giving customers value, I also keep thinking. I don't know if what I think is right, but I vaguely feel that maybe it is. On the surface, we provide these 3 values:
First, professional knowledge. Every article is delivered to readers with knowledge value. This knowledge should be professional, insightful and able to solve problems.
Second, credit. Because of the influence of AAK hydraulic valves on the Internet, we have corresponding credit. When we say that the hydraulic valve is good, the management mode and the equipment are good, we are endorsing with credit.
Third, transmission. Expect to let more people see the pain points and chaos of the hydraulic valve industry, so that people who need hydraulic valves do not take detours.
I often say to my colleagues that if we only think about this, maybe we can't do better. Don't others have these 3 values? Other hydraulic valve manufacturers may also provide them and better than ours. So, what is it that others can't learn and can't copy? Maybe it's our ability to see things clearly, speak clearly and speak in vernacular. In fact, most people are doing complex work, and we all hope that professionals can "speak human words", but in reality, it is difficult to summarize a sentence in a simple sentence. Experts' conventional expression: 871 mg of cholesterol per 100 grams of dried squid. Then I'll translate it into colloquialism: one bite of squid is equal to 20 bites of fat meat. I think, for people who lose weight, after listening to the experts' words, maybe they can't help eating squid, but seeing my vernacular, maybe they put it down silently.
Finally, less than 1% of hydraulic valve manufacturers can achieve daily updates.
AAK hydraulic valves, with 100% persistence to do 1% of things, the right way, never afraid of far away.
AAK HYDRAULIC VALVES (304) 2022-07-31