The strange insistence of AAK hydraulic valve is unnecessary or even totally wrong for counterparts

I have some insistence that some of my counterparts in the hydraulic valve industry think that it is strange and even unnecessary. For many things, I am quite soft, but once those insistences are touched, I immediately become as hard as steel.

The price of hydraulic valves: as a hydraulic valve manufacturing company for more than 10 years, we have inquiries from new hydraulic valve customers every week, they are mostly B2B customers. These buyers are particularly concerned about one thing: price. This seems to be nonsense. Everyone cares about the price. What I am talking about is not the level of prices, but the consistency of prices.

Once, a hydraulic valve customer from Chile made an inquiry through e-mail. After several rounds of communication, he asked for my social account. I was a little puzzled. He asked privately: are you sure that the price you gave me is the same as others? I know that my Chilean counterparts also purchase hydraulic valves from AAK. I said of course. The same hydraulic valve, the same quantity range, and our price are always the same. He still seems worried. I know this is your principle, but have your colleagues really made no exceptions? I said no. I insist on that.

He said that last year, he purchased a batch of hydraulic valves from manufacturer A. The price was very expensive and the quality was good. It was a purchase order specially approved by his boss. A few days ago, his boss met one of his counterpart and learned that his counterpart also purchased the same batch of hydraulic valves from manufacturer A in the same quantity, but the price was much lower. The boss felt that he had been wronged. When he came back, he flew into a rage and asked me if I had taken a rebate. That was wrong.

For AAK hydraulic valve, it would be great to have one more customer. However, if there is one more customer, it is at the cost of hurting another customer who once trusted you by using the "big data" method, this is too "expensive". I insist on not being manufacturer A.

I said, I see. Trust me. The next day, his hydraulic valve PO came.

The punctuality of AAK hydraulic valve: in my mind, there is no punctuality, either early or late. You choose by yourself. At first glance, it seems strange, right? But when I think about it, we often say the word "punctuality". What's the perspective? This is the other side's perspective. For example, when a meeting is held at 8 o'clock, the other party expresses the schedule. What about changing to your own perspective? What's on time? I have only two choices. Because this is important, because I respect this group of people, because I have to do something else. In short, a positive idea will choose to arrive early. In AAK hydraulic valve, only early, not late.

AAK hydraulic valve, there are still many more strange insistence.

For example, in the discussion on the development technology of hydraulic valves, we insist on not saying anything we don't agree with. For this reason, we have offended the customer's engineer and cancelled the order. For example, we insist on not giving rebates. Some buyers are willing to add a few more points to the PO, and then give them rebates. This makes it difficult for me to explain to his boss. These insistences, in my counterparts’ opinion, may be completely unnecessary or even totally wrong. But these are my insistence. Please don't touch, I insist. But what if one day, because of these insistences, the company goes bankrupt? Then go bankrupt.

I have always believed that no matter in business or in communication with people, there are 3 most important elements: the first is honesty, the second is frankness, and the third is trust. Business method can decide how high to fly, and business ethics can decide how far to fly. You might say, what if you can't be yourself voluntarily? If there is no way to do the right thing, at least not to do the wrong thing; if there is no way to tell the whole truth, at least not to tell lies.

The fundamental solution is to engage in the production of hydraulic valves, not to do evil, not to fabricate, not to be greedy, to do a good job in the manufacturing quality of hydraulic valves in a down-to-earth manner, and to give back to customers. When the company is faced with the difficult decision of performance and dream, what the company needs is a real crisis, so that all internal forces can feel the real crisis of death, the crisis of trembling performance, and the crisis of silence for all. Then the company can be reborn. For individuals, only by choosing integrity values can they go further and more steadily.

AAK hydraulic valve can only take a road that few people take and do difficult and correct things. All the difficult things will become simpler, and the simple things will become more and more difficult. Because the difficult road is never crowded.

Let's bless AAK hydraulic valve.

AAK HYDRAULIC VALVES (255) 2022-06-12