This Sunday today, there was some time in the morning. My son Steven didn't have any training classes this morning. Most of the Chinese children are always taking cultural classes, or on their way to interest classes on weekends. Steven asked me to take him to a snack street near home for breakfast, but he hasn't figured out what to eat yet and will decide there. I usually already have a plan about what to have for the breakfast when getting up, such as having rice noodles or bread today, then go to the breakfast shop, buy it and leave. I won't think hard at the entrance of a few bakeries or a few noodle stalls. I don't think most people would do this.
But today, I was walking from beginning to end with my son on this breakfast snack street for over 10 minutes, because I was free today. This snack street is actually my first time here, and I don't know which one is good or bad. Suddenly, I saw a sign "time-honored brand soup with pepper", which attracted me. Steven also wanted to try the soup with pepper he hadn’t eaten before, so we went in. Breakfast is a fast moving consumer product that everyone is familiar with. Unlike hydraulic cartridge valves, which are unfamiliar to most people. Fast moving consumer goods are cheap. It's so cheap that the brain doesn't have to think, and just buy it based on intuition, common sense, and instant reaction.
I sat down, stopped, and thought, 'There are dozens of people eating breakfast on this street, why did I choose this one? I was attracted by time-honored brands, which are local characteristics and also with traditions. Sure enough, the boss came to introduce them. Their soup with pepper came from the Qing Dynasty and has a history of 120 years. And their innovative soup with pepper, Jack Ma of Alibaba has come to eat it. This boss really knows how to do business. Although I am not a breakfast maker, we can learn from breakfast about the production and sales of hydraulic cartridge valves.
What am I thinking when I buy mineral water, instant noodles and web paper? What is the customer thinking when purchasing hydraulic cartridge valves? To think from the customer's perspective, in marketing, one must understand this matter. Why don't customers buy from the peers, but from me? I believe many people haven't thought about this issue. AAK hydraulic cartridge valve is usually promoted online, focusing on the specific content of the hydraulic cartridge valve. I write hydraulic cartridge valve tweets every day, but our sales team probably didn't specifically think about why customers want to buy AAK hydraulic cartridge valves?
From accompanying my son for breakfast, my harvest is that fast moving consumer goods mainly depends on the selling points. I rely on intuition, try and a split second, because the store caught my eye. A book by a marketing guru that captures users' minds and relies on a differentiated selling point, I think that's the logic behind it. For example, there is an advertisement for Swiss chocolate: it only dissolves in the mouth, not in the hands.
After breakfast and on the way back, I was thinking, can you use an advertising slogan for AAK hydraulic cartridge valves? It seems possible, but it seems impossible. Because hydraulic cartridge valves are not fast moving consumer goods, but durable industrial products. However, the promotion of AAK hydraulic cartridge valves must have a sense of scale, so that online customers can see the shadow of AAK hydraulic cartridge valves everywhere, the selling points of AAK hydraulic cartridge valves, a series of purchase reasons, and the most important trust.
AAK HYDRAULIC CARTRIDGE VALVES (563) 2023-04-16