The salesman of hydraulic cartridge valve manufacturer AAK has been complained about due to the lack of 1 single structure and 3 knowledge points

On the weekend, at home, I was reading the book "Pyramid Principles" written by Barbara Minto, who was McKinsey's first female consultant.

Suddenly, I thought of a customer's complaint about a new salesman from hydraulic cartridge valve manufacturer AAK a while ago: The email always didn't reach the main point. I know no customer would like such a salesman from hydraulic cartridge valve manufacturers.

In the production team of hydraulic cartridge valve manufacturer AAK, there is also such a person who always reports on the production progress like this: Engineer Zhang is busy at home today and will not come to the company. The sealing ring of the hydraulic cartridge valve should have arrived yesterday, but it hasn't arrived yet. There is a device that needs maintenance. Sometimes, after listening around, I don't know what he needs to report.

What if feedback is like this? Customer A's PO, the delivery time needs to be delayed by 3 days. The first step in expressing is to prioritize the conclusion. Upon hearing this result, the first reaction was why. So it naturally divides into the first and second steps, and then summarizes what to do. This is also the expression of "summarizing, decomposing and summarizing". The salesmen of hydraulic cartridge valve manufacturers, the structure of their speech is very important, as it helps them express what they want to say clearly to customers.

The core of salesman for hydraulic cartridge valve manufacturers lies in reaching consensus in the process of communicating with customers. In fact, each of us is a salesperson. Every day, we need to reach a consensus with others about our own ideas and emotions, which is also equivalent to selling ourselves.

To reach a consensus, 3 knowledge points are needed to support it, namely professional knowledge, sales knowledge, and customer knowledge. Professional knowledge is the foundation. If you don't understand the 5 sales aspects of hydraulic cartridge valve manufacturers: materials, equipment, technology, process, and quality control, then in sales, you are basically blindly trying to understand the situation.

Sales knowledge is a routine that requires skills. How well the salesperson of hydraulic cartridge valve manufacturers are doing depends on whether they have systematic learning in their sales, as well as their understanding of sales, to bridge the underlying logic of sales.

Customer knowledge is based on understanding the customer, and your sales strategy should be popular and appealing to them. The customer knowledge of salesperson from hydraulic cartridge valve manufacturers lies in the sensitivity and agility of sales.

Being salesperson of hydraulic cartridge valve manufacturers, with 1 structure expression and 3 knowledge points, which customer doesn't like the salesperson like this?

AAK HYDRAULIC CARTRIDGE VALVES (782) 2024-03-03