Although AAK is only a manufacturer of hydraulic cartridge valves, I think the most important thing is the positioning of AAK. Once the direction is determined, the production of hydraulic cartridge valves, the innovation of hydraulic cartridge valves, and the sales of hydraulic cartridge valves will be smooth. If we insist on the strategic positioning of "slow mind and diligent hands", we may not be rich and powerful, but among the peers of hydraulic cartridge valves, we must have no anxiety.
If the manufacturer of the hydraulic cartridge valve is ambiguous in positioning, it is like a blind man touching an elephant. The blind man who touched the elephant's leg said, "The elephant is like a big pillar!" The blind man who touched the elephant's trunk said, "The elephant is thick and long, like a huge python." The blind man who touched the elephant's ear said, "The elephant is light and slippery, like a fan." The blind man who touched the elephant's body said, "The elephant is actually big and thick, like a wall." Finally, the blind man who caught the elephant's tail said, "You are all wrong! In my opinion, the elephant is thin and long, just like a rope.”
As a hydraulic cartridge valve manufacturer in China, there is not much complicated emphasis on positioning. AAK has 3 dimensions and 3 types, namely 3 x 3 positioning.
AAK hydraulic cartridge valve quality 3 positioning:
1. Manufacturing quality: if peers use material A to produce hydraulic cartridge valve parts, then AAK will try to use material A+; If peers use domestic hydraulic components, AAK will try to use those made in Germany or Japan. Perhaps the product cost will increase by more than 15%, but the manufacturing quality will increase not be less than 30%.
2. Parameter performance: the service life of the hydraulic cartridge valve of peers is 1 year, and AAK will insist on 2 years.
3. Innovative function: if the hydraulic cartridge valve of the peers has only 1 function, and AAK can innovate the second or third function according to the customer's needs.
AAK hydraulic cartridge valve price 3 positioning:
1. The function and performance of AAK hydraulic cartridge valves are synchronized with SUN, HydraForce, HAWE and other first-line brands, but the price is only 70% of that of the big brands, or even lower, so that AAK customers can make more money.
2. AAK hydraulic cartridge valve is positioned at the top 1% of the domestic industry segment, and its price may be 20% more expensive than that of its peers, but AAK service life of hydraulic cartridge valves is twice that of its peers.
3. AAK hydraulic cartridge valve does not engage in brand building or pursue brand premium, and supports the premium with trust.
AAK hydraulic cartridge valve 3 types of customers:
1.Global top 500, global first-tier and second-tier brands, such as Honeywell, SUN, HydraForce in the United States.
2. Domestic and foreign listed companies, well-known large enterprises, such as Skyjack Inc. in Canada.
3. High-quality and affordable small and medium-sized enterprises, such as HAWE in Germany.
Don't think too high about famous enterprises and large enterprises. A considerable part of their key semi-finished products, spare parts and complete sets are quietly supported by factories without brands but with high quality. Hydraulic cartridge valve is the core component of most hydraulic equipment. The parameters and performance of hydraulic cartridge valve directly reflect the technical strength of the factory, which is the practice of AAK hydraulic cartridge valve. In terms of the hard indicators of these technologies, AAK hydraulic cartridge valve is not inferior to large enterprises or well-known enterprises. Without diamond cutter in hand, I dare not and cannot open the factory.
AAK hydraulic cartridge valve, 3 x 3 positioning, as long as the direction is right, it will eventually arrive destination, and the scenery is good all the way.
AAK HYDRAULIC CARTRIDGE VALVES (528) 2023-03-10